At present, the infant market is very decentralized, industry giants are few, and market opportunities are unlimited.
The greater thrust of the infant and toddler industry comes from the general trend of China's family education consumption upgrade, as well as the transformation of the new generation of parental education concepts after the 1980s and 1990s, and the emphasis on early childhood education is constantly increasing .
In addition, driven by the growth of the birth population and the upgrading of spending power, the market demand for infant and toddler industry continues to rise, both online and offline.
The parents of children aged 0-6 are a consumer group with strong ability to pay. The education investment for children is one of the main expenses of the parents.
Therefore, as the demand for commodities and consumption continues to escalate, there will be more opportunities for the education market for children aged 0-6.
With the liberalization of the two-child policy, there are nearly 14 million newborns in China every year, and the group base of infants and young children is constantly expanding.
2.Parents are willing to pay
The competition in modern society is becoming more and more fierce. Parents are paying more and more attention to the education of their children. For high-quality educational products, parents of infants and young children have a strong willingness to pay.
3.Level of service
The parents of the new generation of infants and young children are primarily after 80 and 90. They generally have received good education, the family economic level has been greatly improved, and they have an international vision. The concept of consumption and the educational philosophy of Children have changed a lot.