Analysis of the development prospects of maternal and child industry
The development prospects of the maternal and child industry are actually good. Consumption upgrades, concept changes, and the rise of the middle class have contributed to the sustained and rapid development of the maternal and child industry, which are specifically summarized into four factors: policy, economy, society and market.
1. Policy factors
Driven by the implementation of the comprehensive two-child policy and the transformation and upgrading of physical retail, the maternal and child industry will continue to rise.
2. Economic factors
Under the influence of the upgrading of consumption structure and the rise of middle-class families, maternal and child consumption has gained development opportunities.
3. Social factors
The younger generation's concept of parenting is more focused on science and education, and it is more rational for brands, channels, content, platforms, etc.
4. Market factors
The emerging retail model represented by new retail and OMO will promote the transformation and upgrading of the maternal and child market.